5 ways to get more local customers
If you’re a business owner who sells products and services to local customers such as dog grooming, hairstylists, restaurants, or home inspectors there are a few easy ways to get more foot traffic to your business. Most are simple, cost-efficient and some are even free.
How to get more customers to your local business
Here are five strategies that can help your business attract more local customers in your geographic area.
- Get listed on business directories that matter the most to your business
- Review and update your outdated website
- Add promotional decals, magnets or vinyl wraps on your vehicle
- Start blogging about your products and services
- Buy online ads
What are your competitors doing?
Keeping tabs on your competitors is important. You’ll know what their latest products are, you can identify any upcoming threats to your business, and you’ll know probably know the latest news in your industry.
Find out what they’re doing and why their customers like doing business with them. Browse their website, their blogs, their social media accounts, their forums, etc. See if you can put your own spin on things and then create new content out of that information.
1. Get listed online
Make sure that your business appears in all the major business directory website listing or claim the listing they already have for your business. Keep in mind that you will want to update your listing whenever your address, phone or hours change. This is extremely important since most local shoppers look for everything online these days to locate the products and services needed.
– Google My Business
– Better Business Bureau
– Angie’s List
– Merchant Circle
2.Review Your Business Website
Make sure it works on smartphones and tablets. If it’s been over 3-4 years you should consider reviewing and implement suggested improvements. To see how your website measures up against your competition, simply copy and paste your site’s URL and paste in the HubSpot’s Website Grader tool. Is there room for improvement? Next steps:
If your website is not responsive hire a website designer to fix your site or implement suggested improvements if you are unable to do it yourself. If you are hiring a website designer the cost will largely depend on your website’s platform or Content Management Systems ( e.g. WordPress).
Website design technology is forever changing so do not neglect your 3-4-year-old website that needs that’s overdue website redesign or in need of minor tweaking. As more people are using their mobile devices to search for products and local services it’s important that your website works well on a desktop or smartphone.
3.Local SEO Strategy
Having a website allows you to bolster your current advertising campaigns, take control of your brand image and presence online. Many of your future customers will use search engines such as Google to find your shop location and service. Having an SEO strategy to make search pay special attention to your website is well worth the time and effort spent. Essential factors:
Optimized title & header tags
Good keyword list
4. Social Media Marketing Strategy
If your target customers are hanging out on social networks like Facebook Twitter and Instagram, your best bet is to start using social media.
Getting started is simple.
- Create business accounts on Facebook, Twitter, and Instagram.
- Share useful tips, photos, short videos, and links to a helpful and delightful article that your clients might like. Always include a photo and a link to your website with every post.
- Spruce up your social media branding, try your hand add adding your Facebook logo and branded graphics.
- Add social media handles to your website and blog, business cards, storefront window.
Also in any other relevant places that you can possibly think of.
- Respond to mentions and direct messages or “tweets at” you.
- Get familiar with social management tools such as Hootsuite, TweetDeck, and Buffer.
The buffer tool is wonderful for writing your post updates in advance then schedule them automatic posting to your preferred social media accounts.
5. Promote Your Business With Vehicle Marketing
Vehicle marketing with decals, magnets or vinyl wraps is great for exposure for your business.
If you use a car or truck for your business, consider vehicle marketing. Make sure to include your business name, logo, phone, and website address on your decal or wrap. You should also check with your homeowners’ association to see if there are any special rules when the vehicle is parked at your home. Interested in how to drive sales with vehicle marketing? Here’s a complete guide from experts in experts in vehicle marketing.
6. Buy online ads
Google and Facebook ads are giants in the online advertising space. If you want your business to stand out it’s becoming more important to reach customers looking for your services.
The key to getting more local business is to make sure that your business shows up where your customers are looking for your products and services. If you want to reach customers, then Google search network and Facebook’s news feeds is worth considering adding to your online marketing strategy. Update Your Online Marketing Strategy!
Working through this list will help you see an increase in the number of new businesses and customers who are finding you. However, your success depends largely on making sure your business shows up where your customers are most likely to look for your services. Make sure that your website is updated regularly with new content and optimized for SEO. Are you ready to take control of your online presence? Start building your personalized marketing strategy, and start getting seen locally by your prospective customers that are searching for your products and services online. Join our Free Facebook group to get marketing tips and digital marketing strategies. Click here to join our Facebook Group!