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Here’s How To Increase Your Marketing and Advertising ROI

by Oct 20, 2020Digital Marketing, Local Search Marketing, Local SEO, SEO, Tips0 comments

Explore your options for increasing your profits with local small business website design and savvy digital marketing strategies. Developing a strategic marketing plan will improve your ROI as you connect personally with each customer. 

 

The majority of businesses in the nation today are small- to medium-sized companies. From independent consultants to real-estate offices, auto repair shops, restaurants, and home inspectors these businesses compete each day for the consumer’s attention. A modern way to connect with potential customers is through digital marketing and mobile apps. You might think that a professional local website design for your business is just too expensive, but it’s actually an affordable option within your marketing budget. Keep reading to get to know how optimizing your website fits into your industry so that new leads and growing profits become the norm.

The On-The-Go World

Your main, customer base may reside in Columbia, South Carolina or surrounding areas. Having a website will attract new customers and set the stage for more advanced strategies such as paid social media retargeting campaigns, local search marketing, and building your customer database of subscribers to your mailing list.

81% of people research a business or service online prior to making a purchase decision. If you don’t have a website, you have no chance of capturing a share of the digital arena. Think of your website as an 24/7/365 always on sales agent for your business, that is available during and outside of business hours. 

  • Your website is a 24/7 sales advocate for your business
  • Convert more of your existing referrals
  • Use your website to gather and promote online reviews

 

Think of your local small business website as a platform for your messaging, and online perception of your brand. Your website shapes the online perception of your business in ways that your social media profiles cannot provide. Bottom-line, using your website as a platform to position yourself in the market, helps you attract new qualified customers to your business 

 

Familiarity Breeding Sales

Every customer wants to feel comfortable with a purchase regardless of the product or service. By leveraging your local business website design and digital marketing strategies, your customers will think of you before your competitors. Familiarity goes a long way when it comes to customer trust and converting sales. Local business website design creates the perfect, marketing combination to sell your product at any point during the year.

Get More Customer Reviews

Online reviews are today’s word of mouth marketing. Reviews are incredibly easy to find, and your prospective customers use reviews in their daily decision making process. Using your website to obtain online reviews to appear on top review sites is not only savvy, but it’s a great way to maximize your return on investment on your business website. Local small business websites have the ability to be integrated with reputation management solutions that make getting and responding to online reviews a seamless experience.

Another factor to consider when it comes to online reviews and your local search presence, is that online reviews help increase your local search visibility. Did you know that your business can appear on the first-page of Google even if your website isn’t ranking in the search engines?

This is because the review sites where your company appears on, tend to show up on the first-page of Google. Simply by being listed on top review sites, you gain premium exposure in the search engines. The more reviews you have on top-ranking review sites and directories such as Yelp, Angie’s List, and Trip Advisor, the better.

As we approach 2021 consider leveraging your website with advanced integration such as reputation management solutions to maximize your return on investment and capture the digital share of the market.