Launching a brand new website for your business can be a daunting task, but it can be as simple or complicated as you make it out to be. In this post, we’ll simplify and take you through your options for setting up a new website for your small business. We’ll also cover the steps for you to launch your website on your own that will convert customers if you choose to do it yourself. Sounds good… then let’s get started. 

 

OPTIONS FOR LAUNCHING A WEBSITE In 2021

Moving into 2021 every business should have a fully functional, user-friendly website that is equipped with all the integration and features that deliver a great user experience ( UX). 

If implemented well, these elements can expand your reach and revenue of your business.
Best of all, you have multiple options for creating and launching your new website.
Here are your options: 

  • Hire a digital marketing agency or web professional using an open-source CMS 
  • Build a website using an open-source Content management system like WordPress
  • Use a drag-and-drop website builder that offers hosting

 

Hire a Digital Marketing Agency 

Technology has made it easier to create websites, and there is no shortage of web design service providers.   Setting up a website may be technically easier to create now more than ever, but that doesn’t make you a designer or marketing expert.  Crafting an effective online presence supported by a beautiful, conversion centric website takes a lot of skill, knowledge, effort, and time to maintain properly. 

 

For many small business owners, their best option for launching their new small business website is to leave it to the professionals. However, this approach doesn’t remove you entirely from the site creation and launch process.  Even when you hire a digital marketing agency to build your website you will need to be available to guide them and make sure that they have a good understanding of your business goals and how they should be reflected on your business website. 

 

Build a Website with Open Source Software Like WordPress

Despite WordPress’s popularity, it’s not the only open-source CMS on the market. However, it’s far more prominent than some of the other CMS on the market. It’s literally become a household name. 

WordPress is a tool that enables you to build almost any type of site that you can imagine. However, there is a learning curve, much patience and skill set required to use it to its fullest potential and there isn’t a dedicated support resource if you should run into any problems. All though WordPress is a powerful tool and widely, there are some drawbacks. You’re responsible for handling hosting yourself and managing all the plugins your site will require to meet your business goals and the expectations that of your visitors. 

 

 

Build your website with a Dedicated Website Builder 

Website builders or  WYSIWYG do it yourself website builders generally include hosting, pre-made templates and not as flexible as to content management systems such as WordPress. These days website builders have come a long way, but they are all not created equally and are limited in the technology that they provide. If you’re going to use a website builder, it’s important to use it wisely. 

Your website builder should include hosting and offer a wide variety of native plugins and site features that don’t need to be updated or monitored as frequently as CMS such as WordPress. These platforms are much more secure than open-source CMSs.  Here at Sidney Kay Designs, we offer powerful WordPress alternatives that are made for small business owners that include everything that could possibly need to get the most out of your website. 

Our website builders include hosting, a knowledgebase of training videos to help you get up and running with updating your brand new website. In addition to personalization and built-in e-commerce features to sell your product and services regardless of the industry that you’re in. You have the functionality to take your business online and start generating revenue online from your website. If you’re interested, in migrating your website over to a more manageable platform, click the link to request a consultation to learn more on how you can incorporate a WordPress alternative to taking your business to new heights. Trust me, you will thank me later. 

 

Think of building your website as a home construction project. The platform is your website foundation. It’ll determine the success of your website. Regardless of how beautiful your website is, if it’s not structured for conversion it’s just a pretty brochure, that may be just fine and dandy if that’s what you’re into. 

When choosing an appropriate platform for your website, you will need to decide on the outcomes you want to achieve with your new online presence.

– Is it an eCommerce site

-Is it a storefront for your offline business

– Is it a strategy to diversify your business model to capture more business online and make retail sales?

– New strategy in response to the pandemic?

Answering these questions will help you gain clarity on the platform you will need to help run your website and drive your business towards success and making more money from your untapped online audience. 

There are so many types of website building options and service providers out there, which is why it’s critical that you align your site website design efforts with your bottom line, business, and marketing goals. That being said, here are the basic capabilities you will need on your website. Here’s a quick look at what those capabilities are: 

Search Engine Optimization (SEO): SEO-friendliness is one of the most crucial components of a successful website. A platform that allows you to optimize your website for search engines is an absolute must. 

Integrations: Depending on the goals you seek to achieve with your website, you may have some pretty heavy integration needs. Ideally, you want to choose a platform that already has a fair amount of ready-to-go integrations with other marketing platforms or allows you to create your own custom integrations quickly and easily.

Are you in the market for a website or need a website redesign? Contact us for a free website audit or consultation. We offer robust easy to use website builders that will take your business online quickly and easily. Contact us to request a consultation to learn more about our website builders. Click here to request a callback