(803) 295-5004 info@sidneykaydesigns.me

Services

Are you leaving money on the table or sending your prospective online customers to your competition? 
Having rock-solid business essentials for local digital marketing is necessary in the ever-changing economy and times of uncertainty. Request a 15-minute discovery call and let’s see where we can fill in the gaps in your local marketing strategy.

seo-icon-01Cover all the essentials a website needs to rank and drive traffic from within your local community. By focusing on customers and prospects in a specific area, local SEO can drive traffic to websites and physical establishments, which in return makes it possible for your business to stand out from its local competitors and generate more revenue. With local SEO you get a combination of marketing tactics that will impact the foot traffic of your business.

Having a website specifically tailored to local small businesses allows potential customers to find your business online. This also provides another opportunity that is not available in traditional marketing. Websites are the foundation of digital and all digital marketing efforts that you will encounter through the ever-changing landscape of digital marketing. Your business website should have an actionable hook to drive your customers from merely browsing to taking action or actually make a purchase. With our business local web design service, you can now have a new, cost-effective way of communicating with your existing customers. If you’re in the market for a new website or simply need to get online as soon as possible. Let’s schedule a 15-minute discovery call or request a website audit. 

seo-icon-03One aspect of local search is maintaining brand consistency across all online properties, and this includes local business listings. Having inconsistent or incorrect local listings can hurt your ability to rank and send customers to the wrong places! A business’ operating hours and contact information, which includes its physical address and phone number, should be consistent across all the  online business directories and listings . We cleanup, claim, verify, and manage your business listings. This service is ideal for any business that has a physical location such as restaurants, retail stores, law firms, car dealerships, and even dental or medical clinics. If you’re a local business and would like to take control of your local online presence, then this is for you. Contact us to schedule a 15-minute consultation.

Who can benefit from Social media marketing?
Businesses that aim to:

  • Reach a new audience and expand the network
  • Connect with target market through creatives that resonate their brand values
  • Rejuvenate, reinvent and reintroduce their brands
  • Re-engage with previous customers
  • Generate recurring traffic to the website
  • Hyper-target a certain demographic within a location

Digital Marketing Plans

N

SEO Friendly

N

Get More Leads

N

Improve Search Visibility

N

Easy On-boarding

Frequently asked questions

Who needs local SEO?

This is for business owners that need to drive traffic to their website and physical establishment. Local small businesses such as but not limited to restaurants, retail stores, salons, automotive repair shops, real estate agencies, dental and medical clinics can benefit from local SEO.

Local SEO targets local search specifically. That means that your audience is within a few miles from your business and that your online presence is meant to drive foot traffic to an actual establishment. This is done through several methods including using geo-centric keywords, producing locally relevant content, building citations on local niches and directories, and tying up with websites in the same area.

What to expect during the first month of Local SEO?

In the first month of your Local SEO campaign, our team will be selecting the keywords for you based on the service that you purchased.  Once keywords are approved by you, our pool of in-house writers will create content based on these keywords.  

 

After the content is completed by the writers, we will create a document that includes the optimized content and metadata recommendations, which we will send to you for approval. At the same time, we will be providing you a document that includes an overview of your site in terms of on-page metrics and what we can do to further increase your on-page viability. 

 

As part of our service, we do more than just implement the changes. Part of our month 1 deliverables include the building of backlinks to support the keywords that we are optimizing for your website.

 

Lastly, at the end of the month, we will provide you a report that will show the progress of the keywords that you have approved.

How does link building work?
Links have always affected how a search engine perceives a website. The type of pages that link back to your site can have a significant impact on your brand’s visibility and traffic. Link building processes have changed as search engines evolve, and you need to make sure the links to your website are “good” ones that improve its standing with search engines and online customers alike.

Penguin’s release proved that “bad” links from questionable websites or massive amounts of paid links can be major liabilities. Our link building strategies ensure that your website’s links are composed of genuine website endorsements or relevant citations that improve your overall link profile, not just for now, but for the future as well. Our website and link auditing processes will examine the quality, quantity, and diversity of the existing links to your website.

Although we use the term “link building”, you need to earn most of your links by creating link-worthy content. Our publishing house makes sure to produce original, relevant content that provides an enticing value proposition to your online audience. This creates an engaging environment where your readers and website visitors are more inclined to discuss and share the content with their friends on social networks.

When is it time to revisit our SEO strategy?

An SEO campaign requires you to have foresight into the results you want to achieve for your business so that you can set realistic goals and expectations. At a predetermined time, you will need to evaluate the progress of the campaign and decide whether or not you should revisit your strategy.

First of all, we need to understand the nature of a revisit. While it will be a change of direction for the campaign, it is also ultimately fulfilling the existing business goal of your client. It’s a move brought out by identifying opportunities for rankings and traffic or moving on to more competitive terms. In short, it’s anything that needs a change in keywords / keyword mapping or other targeted pages / on-page elements of the client website.

Having said that, there are several triggers that would indicate a revisit (also known as an On-Page Revisit) is necessary.  Here are some important triggers:

  1. The campaign has achieved great ranking performance. This could mean that several keywords are already ranking at positions 1-3 or on the first page. In this case, we can start targeting new keyword opportunities.

  2. The campaign is not doing well in the rankings and we’ve identified other keywords that could drive better results.

  3. You’re launching a new website. Here, the keyword mapping would be heavily considered because we need to make sure that the new website caters to the SEO strategy.

The above are common scenarios that would require a revisit to the campaign’s on-page strategy.

What is the Local SEO Intake Process?

The Intake Form: The SEO Intake Form will be the item of reference that we will use. The first section contains general information about the business or the NAP (Name, Address, and Phone Number). This is most useful to Local SEO campaigns when creating local citations on directory listings, but also useful when optimizing the website.

The second section lists branding information to determine what the business is all about. This information helps our writers choose what to emphasize and highlight when talking about the client’s business and the services they offer. Our writers will be able to deliver spot-on articles that are geared towards your business goals when this information is supplied.

The last section asks for content guidelines that will aid our writers on how to create content that follows the business’ brand persona and tone of writing. It is important for us to get this information so that our writers can write articles that properly represent the business.

Recommended Target Keywords

We will send the recommended target keywords for your approval. These keywords are strategically selected according to your business goals.

These 2 items are the initial requirements to start an Local SEO campaign. Each one plays an important role for us to deliver quality service and the best possible result for your business.

What technologies will you use to build my website?

Our themes are built with HTML5, CSS3, Javascript, and PHP.  All our themes also use page builders which allow our clients to easily  update content on the website.

Does Your Web Development Come With SEO?

We will build your site based on architecture that’s optimized for SEO.

How long will it take to build my website?

Our basic web development is completed within 4-8 weeks. This time-frame assumes that all the requirements are provided immediately and that you are able to provide revisions and QA  in a timely manner.   

Does this include hosting?

The service covers the website build and the site launch. Name registry, hosting, and server costs are exclusive of this service. However, we would be more than happy to suggest a few hosting providers that provide great products and quality customer support. 

Can you setup my business Facebook page?

Yes, we can social media graphics for your business social media profiles. This includes Facebook, Twitter covers and Instagram stories.