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When it comes to the digitally connected world, Google covers as many bases as possible. For most of us, Google plays a huge part in our day to day tasks and decisions. It is no surprise that their Google My Business platform is increasingly becoming more relevant and helpful in our everyday lives.  GMB has become an influential source for customers to find local businesses and embark on the customer journey to make purchasing decisions. In this short article, we are going to discover the key take-away for verifying and updating your Google My Business listing, this is also referred to as your Google My Business profile. The key take-aways of maintaining your GMB include the following:

  • Appearing more credible online
  • Get found by your customers in local search results
  • Attract potential customers to learn more about the services you offer and generate more online leads and sales.
  • Persuade past customers to return
  • Promote special promotions and new service offerings

 

Who Should Care About Their Business Listing on Google?

In the Google search results have you ever noticed a business profile that pops up when searching for a business? What you are seeing is a free local business listing called Business profile on Google. This profile makes it easy for your customers or prospects to quickly and easily find information to get important information and basic information to either visit your store to make a purchase or learn more about your service and products. The more complete your profile is, the more effective it will become.  Google My Business works by pulling together information from Maps and search information to create a directory that tells visitors nearby about your offerings, and basic information to determine whether to stop by or make a purchase. Consumers use Google to research local businesses and the Google directory helps this process by giving them the most relevant search results for their location.    Who should care about their Google My Business Listing?

  • Companies whose business is related to location
  • Anyone looking to boost their SEO
  • Businesses owners who don’t have time to spend monitoring their GMB profile Companies interested in knowing more about their customers 

Here is What You Should Consider When Updating Your Business Listing on Google

Have you ever searched Google or Google Maps and seen the profile for a business pop up? This is what is referred to as your Google Business listing.   In a noisy online marketplace, local listings serve as a virtual billboard for prospective customers who want to find you quickly and easily find relevant information to make purchasing decisions or to visit your store location. This is especially important right when they’re ready to make a purchase. The more complete your profile is, and the more often you use it, the more effective it will become.


Start Updating Your Google listing And Appear more credible online:

When your potential customers are searching online they are evaluating products and looking for signs that the businesses are selling legitimate products, services, and that they are trustworthy brands. This is why having a complete online listing is important in this digital age. Having an incomplete online listing could potentially instill doubts or uncertainty. An incomplete local business GMB profile is the equivalent to stumbling across a vacant storefront. If your Google My Business profile has room for improvement. There are a few simple things that you can do starting now to make a good impression with potential customers who are searching for you online. Below is a shortlist of action items to consider.   First, let’s start with claiming and verifying your Google My Business profile. Google needs to confirm that you are the owner of the business. Once you have claimed and verified your business, you are well on your way to implementing the tasks below. Updating your GMB profile with the items mentioned below will provide a better customer experience when searching for your business online. Here’s what you will need:

  • Your logo
  • A description of your business
  • Your contact information
  • Your opening hours (including seasonal variations)
  • A link to your website


Here’s how you can visually improve the overall appearance of your
Google My Business Profile

 

  • Upload a variety of photos to your GMB profile, including exterior shots, interior, staff, and product images.
  • Avoid overly professional photography as this may appear less authentic.
  • Do not use stock photos in your Google My Business listing. Google will find and delete stock photos.

Attract potential customers to learn more about the services you offer and generate Internet users are visual creatures, research shows that visuals are processed 60,000 times faster than text. This means that images are incredibly influential and are essential to making a good first impression online. Here are some interesting facts related to images and local search.

  • According to Brightlocal it is said that 60% & of consumers say that local search results with good images capture their attention and push them towards making a decision.
  • Google+ study concluded that posts with images were shared three times more than those without images.

Instead of using photos, you can use photos outside and inside of your establishment, as well as photos of your products. Filling out your profile with this information confirms everything potential customers expect to see. This also includes up-to-date hours, contact information, and recent customer reviews. Businesses with complete profiles are perceived as reputable by consumers. This also helps attract business from within your local community and tourists.  Make it easy for your potential customers to contact you and buy directly from your profile. This means that you should consider having clear, concise descriptions of your products and call to actions. Be clear about what you offer and how potential customers can shop or visit your store. Below are a few suggestions on how you can achieve this. 

  1. Post Photos
  2. Share posts on your GMB
  3. Answer Questions
  4. Use Call To Actions
  5. Persuade customers to return
  6. Make your local ads more effective


Get Found In Local Search Results 

Most prospective customers are searching for products or services locally. More than 80% of people search the web to find local information using keywords such as “ Columbia” or near me. Having a completely filled out listing, you are more likely to show up in those types of local searches and have the opportunity to be seen by your potential customers. When a business profile on Google displays results in the search engines it appears at the top of the page. The right-hand side of the page is the organic search results known as the” Knowledge Panel”. This is why having a verified and completely filled out Google Profile is worth looking into. Your customers are searching for products, and services that you offer, so make every impression count. You can do this, by filling out your Google listing and keeping it fresh with new photos and posts. 

Google GMB Is A Valuable Tool For Small Business Owners,   Who Don’t Have
A lot of Time To Spend on Digital Marketing

 

Setting up your Google listing/ GMB profile is a valuable resource for small business owners who have little time to spend on digital marketing. By having a Google My Business listing you can appear more credible, improve search visibility, attract the attention of prospective customers, and enhance your current digital marketing strategy within a small amount of time. If you don’t remember anything from this article, the main takeaway is that the more complete your Google GMB is, the more likely it is to deliver results and ROI.

Use your time wisely and outsource to the local search experts.

At Sidney Kay Designs, we pride ourselves on helping local small businesses stay up to date on local search marketing strategies. We are standing by to support you with all of your local SEO efforts, location management, and including GMB. Have questions? Reach out today. Schedule a 15-minute discovery call. Are you ready to take control of your online presence? Start building your personalized marketing strategy, and start getting seen locally by your prospective customers that are searching for your products and services online. Join our Free Facebook group to get marketing tips and digital marketing strategies. Click here to join our Facebook Group!